Gnarly Data Waves
Episode 37
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October 17, 2023
How NetApp is Redefining the Customer Experience with Product Analytics
Learn how NetApp uses product analytics to provide a better customer experience
Product analytics offers a transformative opportunity for companies to elevate the customer experience and offer a way to proactively understand customer behavior. This personalized understanding allows companies to tailor their product offerings, provide targeted recommendations, and streamline customer journeys, resulting in a more engaging, satisfying, and loyalty-inducing customer experience. Effective product analytics is a comprehensive strategy to proactively manage support and promote customer success.
NetApp, a leading global company specializing in hybrid cloud data services, helps enterprises build a simple and secure way to drive innovation wherever their data and applications live. The customer experience is a core driver within NetApp’s portfolio of solutions offering.
Join Aaron Sims, Technical Director at NetApp as he shares his experience building out a unified access layer for product analytics with Dremio.
In this episode, you will learn:
- NetApp’s journey to unified analytics with Dremio’s phased approach for Hadoop modernization
- How a unified access layer makes data easier to discover and explore for your end users without data duplication
- Ways to maximize your existing infrastructure investments for improved ROI and lower TCO with Dremio.
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Speakers
Aaron Sims
Aaron Sims is the Technical Director for NetApp Active IQ, NetApp’s product telemetry platform. Aaron is responsible for the architecture of Active IQ’s data processing platform, data lake, databases, API platforms and front ends. Aaron’s career has spanned 27 years focused on systems engineering in the early dot-com days, software development, and architecture.
Tony Truong
Tony Truong is a Sr. Product Marketing Manager for Dremio. He has experience building go-to-market strategies that drive product adoption and solutions offerings across various industries.